Disciplined creativity for brands that crave momentum.

The Introduction

The relationship started somewhere unexpected. We were working with Van Bortel Aircraft, a Cessna dealer in Arlington, Texas, and their salesman Randall Funston introduced us to one of his best customers, Bobby Wood, who had bought a dozen airplanes from them. We flew to Alabama and shot with Bobby on Van Bortel's behalf. A year later Randall called and said Bobby wanted us to look at what Wood Performance was doing.

The Challenge

Wood Performance was already established. They knew camshafts and they knew motorcycles, and the sales were good. What they did not have was anyone telling the story. There was almost no marketing to speak of, nothing tailored to social or web, and no retail operation at all. Every sale ran through dealers, and there was not even a point-of-sale system.

Six Months To Say Yes

We had never had a motorcycle client. If you cannot comprehend how an industry thinks, you are only data-driven, and data-driven takes you a certain distance and then stops. Taking on a client outside our experience is a serious decision because there is a real learning curve, so we spent six months getting to know the business before we agreed to it.

Immersion First

Once we committed, we bought a brand new 2024 Harley-Davidson Fat Boy, took it to the local Harley shop, and had a Wood cam put in it. Then we went to Sturgis in August of 2024, before we had launched a website or posted a single time for them. We wanted to understand why these riders love what they do before we tried to sell anything to them.

Building The System

We took over their social channels in September of 2024 and built the marketing infrastructure the brand had never had, including the website, the content, and the campaign work. We also showed them the market they were leaving on the table and helped them stand up a direct-to-consumer retail side of the business alongside the dealer network.

Earning The Room

Trust took about eighteen months. Once Bobby believed in the plan, he got out of the middle of it, and that is when the work could actually do what it was built to do.

The Result

Sales are up 60 percent for the year, and the most recent month doubled year over year. It is a long-term commitment on both sides. You can have all the metrics and analytics in the world telling you whether you are winning or losing, but in the end it comes down to effort. Talented people who can shoot video and write copy and make graphics all matter, but if you do not care, it shows. You have to compete. Not just survive, but win.

• Introduced through Van Bortel Aircraft after two years of working alongside Bobby Wood
• Six-month evaluation, then a new Harley-Davidson Fat Boy, a Wood cam, and Sturgis in August 2024
• Website, social, content, and a first-ever direct-to-consumer retail channel
• Sales up 60 percent year to date, with the most recent month doubling year over year

The Challenge

The Southwest Arkansas Development Alliance is a collaborative effort of 12 counties that came together to strengthen their regional brand and market their collective abilities as one group. The project had a tight deadline and required a team that understood both economic development strategy and the kind of storytelling needed to make communities stand out.

The Discovery Process

We began by identifying key influencers in each county and scheduling time with them to understand local goals, priorities, challenges, and opportunities. Those conversations helped shape the story of each county while keeping the larger regional message consistent.

The Research

From there, our team identified local businesses to highlight, researched demographics and statistics, and studied housing and workforce trends. The goal was to build a story that was useful for site developers and selectors, while still feeling authentic to the people and communities of Southwest Arkansas.

The Site Selector Detail

Economic development marketing has to answer practical questions quickly. We researched and organized the details site selectors need when evaluating a location, including healthcare access, utilities, schools, restaurants, housing, workforce availability, demographics, transportation, available incentives, and the local quality-of-life factors that influence long-term decisions.

The Video Execution

The final story came to life through video. The site launched with more than 50 videos highlighting each county's lifestyle, workforce, current industries, available sites and buildings, and housing opportunities.

The Expansion

The work expanded into separate websites for Lafayette County and Howard County, each going into deeper detail about local economic and community development. Together, the three sites provide relevant, targeted information for site developers and selectors while also giving residents and potential residents a clear picture of the communities, the opportunities, and the reasons to stay, return, or move.

• Regional brand strategy for a 12-county economic development alliance
• County-level interviews, influencer outreach, demographics, statistics, housing, and workforce research
• Site selector research covering healthcare, utilities, schools, restaurants, incentives, transportation, and quality of life
• More than 50 launch videos covering lifestyle, workforce, industries, sites, buildings, and housing
• Expanded development into Lafayette County and Howard County community and economic development sites

The Challenge

Bank of England Mortgage came to DNT as a $600 million mortgage bank positioned for tremendous growth. The opportunity was clear, but the brand was not. Across the company and its branches, BOE was operating with three different identities and nearly a dozen different logos.

The Brand Unification

Our first step was to bring order to the brand. We conducted market research into names, colors, and identity direction, then created a single brand system that every branch could use. That gave the company a consistent national presence while still supporting the local relationships that drive mortgage business.

The Digital Infrastructure

As the partnership grew, DNT became a major digital and technical partner for BOE. We built more than 100 websites for the company and its branches, developed a custom CRM, built and operated the company store, created a custom document templating engine, and developed multiple compliance systems.

The Mobile Experience

We also helped BOE move deeper into mobile. That included a mobile app and a mobile mortgage application designed to make the lending process easier to access, easier to manage, and more useful for borrowers, loan officers, and branch teams.

The Marketing Engine

Beyond software and web development, we managed BOE's email marketing, published a monthly eNewsletter to more than 300,000 customers, and wrote, printed, and published a monthly magazine that helped loan officers co-market their services to realtors.

The Result

Over the decade-long partnership, DNT helped BOE support massive growth. The brand grew from $600 million in annual mortgage loans to more than $7.5 billion, backed by a unified identity, branch-level marketing support, custom technology, and a scalable communication system.

• Brand research, naming direction, color research, and unified identity system
• 100+ company and branch websites, custom CRM, company store, and document templating engine
• Compliance systems, mobile app, and mobile mortgage application
• Email marketing, 300k+ customer eNewsletter, and monthly realtor co-marketing magazine
• Growth from $600 million to more than $7.5 billion in annual mortgage loans